| Course: | Marketing | ||||||||||||||||
| Year: | 3 |
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| Semester: | 1º Semestre |
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| Curricular Unit: | ISEG - Gestão |
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| ECTS: | 6.0 |
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| Regent: | Jorge Alberto Souza de Vasconcellos e Sá |
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| Objectives: | To make a marketing plan for products of a large company or of micro-companies or of small-medium companies. |
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| Contents: | First: the sports industry; Second: Marketing mix; Third: The sports marketing; Fourth: Special aspects of marketing (marketing one to one); and Fifth: Marketing plan. |
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| Evaluation: | The course consists of theoretical and practical lessons, and Classes are filled by the regent lecture, students presentation and debates. The final grade is based on: 60% of the final exam; 40% of the work (to be arranged with the teacher of the discipline); Permanent evaluation: all students will, upon the average of 8.3.1 and 8.3.2, receive up to +2 or -2 values depending on the evaluation of their participation in class; Restriction: no student will obtain approval in the discipline without having at least 8 in the final exam. |
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| Bibliography: | “A bola não entra por acaso - o que o futebol tem a ensinar à gestão”; Ferran Soriano (ex-vice presidente do Barcelona e actual presidente da Spanair); Gestão Plus; 2010; Portugal “Marketing, real people, real choices; Solomon, Marshall e Stuart; Pearson International Edition; 2012 - “Sports Marketing, a strategic perspective”; M. Shank; Pearson International Edition; 2009; e - “Sports marketing”; Sam Fullerton; McGraw-Hill International Edition; 2009; “Customer specific marketing – The new power in retailing”; Brian P. Woolf; Teal Books; 1996; EUA “Drucker on carving success out of the crisis: what Peter Drucker would have told us”; Jorge Vasconcellos e Sá; Vida Económica; 2009; Portugal |
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| Program in pdf: |
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